As it current operates now, a right-click on the "Check for update" option on the Webroot icon checks to see if there is an update for me, personally (as mentioned in https://community.webroot.com/t5/Webroot-SecureAnywhere-Complete/ETA-for-9-0-20-31/m-p/319559#M21332
This is confusing to customers because it is possible for them to learn that a newer version of Webroot is out, but not yet deployed to them. The official Webroot site may list it is a phased roll-out, but there is no individual ETA given. It leaves the user wondering when they will get an update, if their Webroot even sees an update as necessary, etc.
Cound you improve "Check for updates" so that it will acknowledge a new version is available and will be rolled out to the customer soon? This way the user knows that Webroot sees the update, and is not left wondering.