With Today's challenges of companys becoming too big, and those who insert power over them. General populace is looking for trusted hangouts. FB is a very big Target, and in the event of rumored attack, I went looking for other communities here in the United States. I did not find many.
It is my suggestion: Besides what you have alrerady structured here- which is very well done (but it seems kinda webroot business orientated), Have 1 Room, for gossip and outside news. Give people a reason to hang out other than webroot related information. Webroot's own FB page so that webroot clientel and non- clientel can hang and talk.
I believe you will draw new customers in , just because they like the hangout and the find this to be a safe haven.
So, what do you think? Something above and beyond Webroot to give it more of a universal image?