Develop a daily challenge and call it something like Webroot Daily Challenge. Every day a new daily challenge question with 4 multiple choice answers is generated after 12:01 am. Each question with multiple choice answers could be based on Webroot Products, windows/Mac OS, Microsoft word, excel, dos, PowerShell, etc and questions go from easy, medium and hard.
When you answer the question correctly, you get a point and points go toward badges (something like that) or points get accumulated as a possible streak. When you reach 15, 20 or 30 days, a streak badge gets placed in your profile. There should also be stats for each challenge that shows the cumulative percentage streaming from the right and wrong answers (categories) and linked to each person profile. There also should be a leaderboard that each person can see in their own profile.
I believe the daily challenge would not only be challenging but people could learn and grow from being involved. The daily challenge also encourages all users to participate. I got this idea from being a member at Spiceworks and think it would work very well here.
Now we can open this idea for discussion. Remember if you like the idea presented don't forget to "Up Vote" it located at the upper left-hand corner.