December 7th 2018, By Lindsey O'Donnell
Microsoft and the AI Now Institute are both calling for regulation as facial recognition software picks up popularity.
As facial recognition continues to gain traction in public use cases, Microsoft on Thursday called for regulation of the technology, citing heightened concerns around privacy and consent.
Over the past year, facial recognition technology has started to pop up in various government-related applications across the country – from police departments to airports. Most recently, this week the Department of Homeland Security unveiled a facial recognition pilot program
for surveilling public areas surrounding the White House.
However, Microsoft president Brad Smith said in a Thursday post
that the race for developing facial recognition software in the tech space is forcing companies to “choose between social responsibility and market success.”