I operate as a Managed Service Provider (MSP) that sells Webroot. My MSP clients are completely managed including billing but I have a lot of prospects that don't need MSP level service but could easily be turned into virus protection customers. With this type of customer, I want to avoid the overhead of babysitting their account creation and billing by sending them to a self service portal for account creation, billing setup and Webroot virus client deployment options. This self service portal would remain available to them to manage their billing and other subscription options in the future as well. This could be a huge offering to other tech service providers that want a turn-key solution to adding a virus protection line of business to their operations.