Kids? So tough to monetize!
That’s what the CEO of one mobile game maker – Tiny Lab Productions’s Jonas Abromaitis – has lamented:
There is a low buying power of our players who are mainly under 13 years old. It’s hard to convince them to spend their money on additional game items or levels as most of them have to ask their parents for the purchase.Tiny Lab, however, has its ways. At least according to what the attorney general for the US state of New Mexico alleges.
Last week, Attorney General Hector Balderas filed a lawsuit charging Tiny Lab, as well as Twitter’s and Google’s advertising platforms, with surreptitiously grabbing kids’ information so as to profile them and target them for “commercial exploitation.”
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