Sadly Webroot is not mentioned in this article but one big difference is that when using Webroot if it is hit by a zero day attack you are covered, Webroot does not wait for definitions to be downloaded like the rest of the competition.
By Neil J. Rubenking 07/29/2014
"When your antivirus software is nicely installed and integrated with Windows, it has lots of chances to prevent malware infestation. It can block access to the malicious URL, kill the download before it executes, eliminate known malware based on its signature, detect and avert malicious behavior, and so on. But if the malware has already dug in its heels, that's a different story. An arduous, months-long test by AV-Test Institute evaluated which products do the best cleanup job.
Note that even if your antivirus is installed and running, it might miss a brand-new zero-day attack. If later on it gets an update that can detect that zero-day malware, it's in the same situation as a product installed on an infested system. Well, it's not quite as bad; at least the malware can't fight back to prevent the initial antivirus installation."
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