The following article is a update on Apple Pay Slams Door on Data Thieves

(Apple outsmarts the thieves)

By Evan Schuman
Computerworld | Sep 23, 2014 2:00 AM PT
 

 
 
 
Security is not always about creating a stronger deadbolt or a more protective firewall. Sometimes it’s about understanding what motivates potential attackers and using that knowledge to make your valuables look less attractive, either directly or by comparison. It’s this more sophisticated approach that Apple is using with its newest devices and software
 
If you wanted to secure a house, these psychological tactics might include leaving an old wreck of a car in the driveway, which would suggest that there’s little of value to be found in the house. Or you might volunteer to help spruce up your neighbor’s house, making it look like a more profitable theft target than yours. (Hey, I didn’t say that these were necessarily ethical examples.)
In enterprise IT, the idea is the same. Protecting your content against a brute-force attack is essential, but doing what you can to make thieves look elsewhere is potentially an even better strategy. When Apple introduced Apple Pay this month, it demonstrated an understanding of both tactics.
 
 
ComputerWorld/ full article here/ http://www.computerworld.com/article/2687092/apple-outsmarts-the-thieves.html