Apple’s new tracking protection is “sabotage”, claims ad industry

  • 19 September 2017
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September 19, 2017 By Lisa Vaas
 


 
The ad industry is gnashing its teeth over Apple’s latest move to limit how we get tracked around the web.
 
They’re concerned about the new version of Apple’s mobile operating system – iOS 11 – which will hit phones and tablets today.
 
To be clear, the arrival of iOS 11 doesn’t mean that the Safari web browser will stop sites from tracking you around. No, there will be no advertising Armageddon for the way that sites track visitors’ browsing from site to site. Marketers will still be able to do things like try to sell you flip flops after you 1) check out an online shoe store and then 2) visit a site that has nothing to do with Maui.
 
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The ad industry gets you coming or going you can't win to a extent!! What's next??

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