Bad Influence: How A Marketing Startup Exposed Thousands of Social Media Stars

February 5, 2018 by Dan O'Sullivan
 
In a striking illustration of how cyber risk affects even the newest and most novel enterprises in the digital economy, the UpGuard Cyber Risk Team can now disclose that a cloud repository belonging to Octoly, a Paris-based brand marketing company, was left exposed, revealing a backup of their enterprise IT operations and sensitive information about thousands of the firm’s registered online personalities. The leak, which resulted from the erroneous configuration of the repository for public access, revealed the contact information and personal details of over twelve thousand influential "creators" - largely Instagram, Twitter, and YouTube personalities supplied by Octoly with beauty products, merchandise, and gaming content from the marketing firm’s industry clients, which include household names like Dior, Estée Lauder, Lancôme, and Blizzard Entertainment.
 
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