Consumers Want Password Alternatives

  • 27 August 2015
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By: Ericka Chickowski

 
Consumer confidence in online passwords wanes and their password hygiene remains as sketchy as ever, study finds.
 Consumers would be very much behind the elimination of passwords from the online environment if retailers, banks and other services could get it together to institute an alternative, according to a new survey out this week.
The study showed that, as things stand, most consumers are not confident in online brands or the efforts they've made so far to supplement password security. And, like many password surveys before it, this one shows once again that part of that mistrust stems from consumers' admitted inability to effectively manage password hygiene for their own accounts.
“Passwords are inherently insecure as a method of authentication, and their e?cacy relies on end users, developers, system administrators, and the applications themselves, all of which are vulnerable to a wide variety of attack vectors currently being exploited by cyberattacks around the world," says Geoff Sanders, CEO of LaunchKey, which conducted the survey among 589 respondents.
 
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