by Lisa Vaas on September 30, 2014
http://sophosnews.files.wordpress.com/2014/09/facebook-mobile-image-courtesy-of-shutterstock.jpg?w=640
Remember when Facebook used to admit that it hadn't quite figured out how to milk money off of mobile advertising?
Well, say goodbye to that wireless refuge.
Facebook announced on Monday that it's relaunching Atlas, an advertising technology it bought from Microsoft last year.
The new ad platform will float on top of Facebook's deep, deep sea of user data to sell super-targeted ads on sites that aren't Facebook.
Those marketing missiles won't be thrown off by mobile gadgets.
Rather, Atlas will allow Facebook's partners to reach Facebook users anywhere the Zuckerbergians can see them on the web.
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Userlevel 7
Arinything for a dollar.........now the consumer gets milked by third party advertisers.
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