Loyaltybuild reopens for business after huge data breach

The company at the centre of the biggest data breach ever dealt with in Ireland has recommenced trading and said it had invested €500,000 in new security systems after the criminal attack last year.

Ennis-based Loyaltybuild, which provides services to companies running holiday break promotions, was hit by the breach late last year and it emerged the personal details of about 1.5 million people across Europe were compromised.

This included about 90,000 Irish customers of companies such as Supervalu, Axa, ESB, Clerys and Pigsback and Stena Line in Northern Ireland. In some cases, financial data was involved.

At the time, Loyaltybuild described the hacking of its site as “a sophisticated criminal act”.

Initially, the company and clients such as Supervalu and Axa had reassured customers that their personal data had not been compromised.

But it later acknowledged this was not the case. Some of the personal information had been stored in unencrypted form.
 
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