Go compare the original opt-out request, firm told
By Rebecca Hill 21 Jul 2017
Price-comparison darling Moneysupermarket.com has been fined £80,000 for sending 7.1 million emails to customers who had opted out of receiving direct marketing emails.
The UK’s data protection watchdog stepped in to compare the firm’s behaviour with the law – and found that it had attempted to circumvent rules on direct marketing. Between 30 November and 10 December 2016, Moneysupermarket.com sent out a batch of emails to people who had asked not to be contacted, with 6.8 million successfully received.
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