By Brian Fagioli Posted on 10/20/2014
Many of us are guilty of "showrooming" -- the act of using a brick and mortar store like Best Buy or Walmart as a showroom for products we end up buying online. While there is nothing morally wrong about such a practice, I do sometimes feel guilty doing it. In other words, I enjoy saving money by purchasing online, but I would be sad to see brick and mortar stores disappear; I like touching a product before buying.
While the Internet is not about to go away anytime soon, something surprising is happening -- consumers are returning to brick and mortar stores through "webrooming" -- the act of researching a product online and then buying in a physical store.
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I have been known to do that... several times actually. While it is nice to surf to find products that will PROBABLY meet my needs, I still feel a need to hold it, check it out, see if it is well made or feels like cheap garbage, before I buy.
WalMart and Best Buy are my two biggest targets for "webrooming" 🙂
WalMart and Best Buy are my two biggest targets for "webrooming" 🙂
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