Most people don’t feel safe when shopping online

Posted on 26 November 2014.Most consumers do not feel safe when shopping online and many are shying away from their favorite retailers as a result, according to the NCC Group.

According to the ‘Trust in the Internet’ survey, nearly eight out of 10 people (77%) do not feel very safe when shopping online and, with the holidays just a few weeks away, nearly a quarter reveal they are doing less online due to security concerns (23%).

The poll also found that 64 percent of consumers believe that they are likely to be a victim of a security breach within the next 12 months.

The survey, which questioned 10,000 people in the U.S. and U.K., also found that 59 percent of people are uncomfortable sharing sensitive financial and personal information when they shop and interact with organizations online.

“The convenience of online shopping is a significant pull for many consumers and spending around peak retail periods has increased year-on-year,” said Rob Cotton, CEO of NCC Group “However, demand on retailers to address security is reaching a critical point. The recent spate of high profile data breaches has clearly had an impact on online trust, and consumers are now placing responsibility squarely with retailers to tackle this issue. Some 84 percent of consumers believe companies should compensate customers financially for their loss if they experience a breach.” full article