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By: Razvan Muresan
Organizations that consumers view as traditionally handling sensitive information, or those that serve important life functions such as hospitals and banks, are the most trusted, at 64 percent.
A third of consumers are neutral on using these technologies due to a lack of understanding about the user experience, data security and overall value proposition to them.
Although fewer than half of US adults have used any biometric technology, digital fingerprinting (29 percent) and voice recognition (13 percent) are the most widely used technologies. Consumers are most familiar with biometrics commonly portrayed in the media – such as DNA analysis – and biometrics they have seen, such as fingerprint readers on smartphones.
Some 91% of companies plan to turn to advanced authentication to help manage access and gain trust of customers and business partners, according to PwC. Some businesses are developing and implementing more advanced on-premises authentication technologies such as biometrics.
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