Oracle builds on BlueKai acquisition with Data Cloud
Data-as-a-service offering does the heavy lifting when it comes to delivering consumer data, Oracle says
By Chris Kanaracus IDG News Service July 23, 2014
Oracle is combining its BlueKai consumer data aggregation platform with other parts of its catalog to create Oracle Data Cloud, a data-as-a-service offering aimed at companies that want to reach customers and prospects across multiple channels.
As part of Data Cloud, Oracle is offering two services. The first is Oracle DaaS for Marketing, a subscription-based product that provides access to large pools of anonymized user data.
Oracle is also introducing DaaS for Social, which "delivers categorization and enrichment of unstructured social and enterprise data, providing unprecedented intelligence on customers, competitors, and market trends," according to a statement.
The Data Cloud announcement comes several months after Oracle acquired BlueKai,which serves as a front door to more than 200 consumer data marts. With Data Cloud, Oracle intends to weave BlueKai's capabilities throughout its application portfolio, while also keeping its data streams open for use with third-party products.