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Retail Breaches Change Customer Behavior, Attitudes, Studies Say

By Tim Wilson/ Posted on July 3 2014

 

Recent breaches of retail and credit card data are making customers think twice about where they shop and how they pay, researchers say

U.S. consumers are beginning to see the impact of the recent spate of credit card data breaches at retail stores -- and they are doing something about it.

That's the conclusion of two separate studies of consumer attitudes and behavior published this week. The first study, National Consumer League's Data Insecurity Report, indicates that consumers are increasingly blaming retailers for the compromise of their credit card data and are responding by changing the stores they patronize.

The second study, Security Matters: Americans on EMV Chip Cards, indicates that nearly two thirds of Americans are more likely to pay in cash after hearing about security breaches at large retailers.

The NCL study, which was conducted by Javelin Strategy

 

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