Retailers Realize EMV Won't Save Them From Fraudsters

By Ericka Chickowski  Posted on 10/1/2014
 
Fraudsters hit retailers harder than ever in 2014 and many recognize that even though EMV's chip-and-pin authentication will stem skimming, breaches and other forms of fraud will persist.
 As mega data breaches at retailers like Target and Home Depot continue to rock the retail industry in 2014, many merchants are facing the music with higher-than-ever rates of fraud and monetary losses that follow. And while some champions have sung the praises of the chip-and-PIN authentication method that will be instituted with the implementation more advanced physical cards through the rollout of EMV. But the industry is recognizing that hackers, identity thieves, and other criminals are so firmly entrenched with advanced technology and an understanding of card payment systems that EMV is only going to create a whack-a-mole situation. The expectation remains that as in-store fraud will diminish, card-not-present fraud will shoot up.
 
 
DarkReading/ article/ http://www.darkreading.com/risk/retailers-realize-emv-wont-save-them-from-fraudsters/d/d-id/1316196?