Now I wonder how that is going to be implemented.
by Paul Ducklin on June 24, 2014
"Canada is indeed finally switching over to opt-in spam laws, as we wrote about in upbeat hope back at the end of 2010, and again with mild dismay last year.
It's been a long, long, long time coming, but Canada really does go "strictly opt-in" on this year's Canada Day, 01 July 2014.
Eleven years after Australia led the way, Canada will finally require that consent in respect of spam actually means consent in some meaningful way, so that:
- You can spam me only if I give you permission to do so first.
- You have to identify yourself, and the company on whose behalf you are sending your spam.
- You have to give me reliable way to withdraw my consent (i.e. to unsubscribe)."