The big picture of protecting and securing Big Data

by Marie Penot - Compliance Solution Specialist, AvePoint - Thursday, 27 August 2015.Today almost every company is dealing with big data in one way or another – including customer data, tracking data, and behavioral marketing information – connecting every aspect of our lives. Although it can be considered trendy and useful, some of the latest “innovations” cross the line from creative to creepy. Take for example a Bluetooth-connected doll that learns how to answer the child’s questions by recording each and every movement or comment in the room. While this is a cutting edge use of technology, that kind of data monitoring can become dangerous when placed in the wrong hands.

Of course every company strives for excellence – the expression “knowledge is power” is certainly a key element in the justification for using big data. The more you know, the better you can prepare for the future. On the other hand, the more information you have, the more you need to protect – and can potentially lose that information, along with money and trust. In a society where the news is filled with new data breaches and information leakages, there are two core aspects a company must consider in order to get dealing with big data right from the start: reputation and trust. full article