The future of computing is a battle for your personal information

Summary: The organisations that are looking to invent, and dominate the next era of computing are, at their heart, based on advertising revenue, and in the process of owning the future, these companies and their device-based competitors will treat the personal information of consumers as a prized commodity.
 
Chris Duckett

By Chris Duckett | July 13, 2014 -- 22:00 GMT (23:00 BST)

Despite the best efforts of device vendors and their software brethren, the platform upon which all forms of computing are based is becoming increasingly commoditised. It should come as no surprise though, it follows a well-worn playbook of increasing performance for less cost that has been the defining characteristic of the industry since its conception. With margins continuing to disappear from both hardware and software sales, the next goldmine for computing is in the gleaning of information from the repositories of information that businesses create in going about their activities. Look no further than the excitement surrounding big data for an example of how reprocessing information is looked upon as the next big thing. The pure how of technology that was formerly the be all and end all of innovation has had a touch of its gloss removed by the who behind the technology.
 
znet/ full read here/ http://www.zdnet.com/the-future-of-computing-is-a-battle-for-your-personal-information-7000031427/