UK government launches initiative against online adblocking, compares it to piracy

If the user was not constantly bombarded with advertisements this would not be an issue.
 
Martin Anderson Wed 2 Mar 2016
 
With the rise of users employing adblocking technology in the last 18 months, the conflict between online publishers and users has been mostly left as a problem for the market to resolve organically. However today the UK’s culture secretary John Whittingdale has announced that the British government intends to ‘do something’ on the issue, describing the practice as a ‘modern day protection racket’, and comparing it to piracy.
 Whittingdale, speaking at the Oxford Media Convention, is rounding more on companies such as Adblock Plus, which charge up to 30% of revenue in order to ‘whitelist’ advertisers, than on the users who are employing browser plugins to remove networked ads.
Whittingdale described the increasing tendency towards adblocking as an “existential threat”, and promised to set up a round-table between social media groups, online publishers and adblocking companies in order to discuss the ‘problem’.
 
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