What all major brands share in common with the Snappening

  • 21 October 2014
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by Peter Zavlaris - RiskIQ - Tuesday, 21 October 2014.
 
By now we have all heard about “The Snappening”—hyped as a high-profile data breach involving the photo-sharing application Snapchat. Virtually every news outlet on the web is writing about it. Some publications were quick to blast Snapchat based upon rumor and speculation, much of which has turned out to be inaccurate like the fallacious early claims of child pornography. The vague, inconsistent, and unconfirmable information surrounding the Snappening caught our interest. We decided to dig in and see if we could shed light on this confusing, media-hyped event. We discovered this is not much different from the threats that all major brand presences face online, today.

One of the primary things we do at RiskIQ is scan, catalogue and analyze applications in mobile application stores and across the web at large, looking for rogue and/or malicious apps targeting a company’s brand and its users. Because of this we have a unique perspective on the facts that clarify the scope of this event. But first, a quick recap of the Snappening:

 
 
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