RedShift is "profoundly disruptive," said Merv Adrian, research vice president of information management at Gartner. Its success will move the economic boundary between on-premises and cloud usage and "data will seek its lowest-cost home more rapidly than before."
RedShift allows setup, operation and scaling of a data warehouse cluster through the Web-based AWS Console.
Amazon is inviting prospective users to sign up for a limited preview of RedShift. More than 20 customers, including Netflix and NASA's Jet Propulsion Laboratory have signed up for the preview, Amazon said.