April 18, 2019, By Pieter Arntz
Like-farming, aka like-harvesting, is a method used by commercial parties and scammers alike to raise the popularity of a site or domain. The ultimate dream of every like-farmer is for his post to go viral by accumulating as many likes and shares as possible from all over the world.
Like-farmers rely on near-instinctual reactions from users by exploiting hot-button topics such as child rearing or animal welfare in their posts. From commercial parties such as web stores, you can expect giveaways and lotteries.
The difference between legitimate like-farmers and scammers? Scammers will often transform those popular posts into completely different sites that trick users into giving away their personal information, forking over money or credit card details, or clearing out their crypto wallets.
Like-farming is performed mostly on Facebook, but it often expands to other social media platforms, such as Instagram and Twitter.
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