Starbucks is normally slotted into the food-and-beverage category, but I think it's more of a tech company -- if not like Google, then at least like Amazon.
Amazon started out as an online bookstore then branched into selling everything. Today, Amazon differentiates itself against other retailers with algorithms, cloud services, robots and drones -- not to mention tablets, TV boxes and, soon, a 3D smartphone. Amazon doesn't belong in the "retail store" category. It's a technology company.
ComputerWorld/ Full Read Here/ http://www.computerworld.com/s/article/9249084/Forget_coffee_Starbucks_is_a_tech_company
