Google buys the maker of Word Lens, the augmented reality translation app

  • 16 May 2014
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The app and language packs are now free, and the team will bolster Google Translate.
by Ron Amadeo - May 16 2014, 8:11pm GMTST
Google has just snapped up one of the most futuristic apps to come along in some time. Quest Visual, the maker of the incredible Word Lens app, posted on its website that it has been acquired by Google.
Word Lens is (was?) an augmented reality translation app. As you can see in the video, just point your phone camera at a supported foreign language, and Word Lens replaces the foreign text with translated text. The plan is to move the team over to Google Translate where Quest Visual will work on integrating its technology into Google's app.
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