Google DoubleClick Event looks at future of digital advertising

  • 27 May 2014
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Google DoubleClick Event Looks at Future of Digital Advertising
by Todd R. Weiss
 
A brief summary: Jeffrey Katzenberg, the CEO of DreamWorks Animation, will be one of the guest speakers at the annual DoubleClick event on June 4, which will explore the future of digital advertising.

Google's DoubleClick unit will hold its annual online DoubleClick event on June 4 for advertising executives and digital marketers, including guest speaker Jeffrey Katzenberg, the CEO of DreamWorks Animation. The free event, which will be live streamed online, will run from 12:30 p.m. EDT to 1:45 p.m. EDT and will also include presentations from Nikesh Arora, the chief business officer at Google, and Neal Mohan, the vice president of display advertising at Google, according to a recent post on the Google DoubleClick Advertisers Blog. "Digital is no longer just another marketing channel", the post states. "It's a medium that's changing the art of storytelling and reinventing the way companies connect with consumers".
This year's event will look at how the medium will continue to evolve in the future, according to event organizers. To participate, virtual attendees can register to watch the live stream broadcast or receive a link to watch the recorded event at a later time, according to Google. Viewers can also watch last year's Think DoubleClick event to learn about last year's theme, Think DoubleClick, which focused on helping online advertisers gain insights into the latest online ad trends. The 2013 event featured speakers from myriad successful online advertisers and publishers, including Coca-Cola, Omnicom Digital, Forbes Media and CBS Interactive, according to an earlier eWEEK report.
Google's DoubleClick unit, which serves up graphical ads to users as they conduct searches, makes the bulk of its revenue on search ads. The annual event was formerly known as DoubleClick Insights. Google acquired DoubleClick after making a $3.1 billion bid for the company back in 2007. Acquiring DoubleClick provided digital ad and search leader Google with plenty of new firepower, including the ability to serve graphical display ads in addition to the company's text-based links. DoubleClick's technology lets advertisers and publishers deliver ads once they have agreed to terms, and provides statistics relating to those ads.
 
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