Summary/
Apple caused a bit of a stir this week. In an apparent change in its App Store policies, it has banned apps using social networking and other gamification techniques to promote other apps, websites, and content from within them. The Candy Crush game is the most notorious example of an app that uses its popularity to become a sales mechanism for other apps and content.
Apple wants apps and content to succeed on their own merits, not through aggressive house ads in popular titles. Developers say that with a half billion apps in the iOS App Store, they need a way for users to find their other apps and the App Store is too crowded to accomplish that goal. The same goes for the smaller but still huge Google Play app store for Android.
InfoWorld/ Full Read Here/ http://www.infoworld.com/d/mobile-technology/quality-not-quantity-the-real-mobile-app-problem-244251
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