See ya, Microsoft: Intel looks to Android for growth in tablets

  • 16 April 2014
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See ya, Microsoft: Intel looks to Android for growth in tablets
by Agam Shah
 
In case it wasn't clear already, Intel and Microsoft are no longer joined at the hip. Intel is trying desperately to grow its share of the tablet market, and with Windows flunking out on those devices, Android is where it's at.
Intel projects Android will be in 80 percent to 90 percent of the tablets it expects to ship with its chips this year Intel hopes to see its processors used in 40 million tablets this year, and 80 percent to 90 percent of those will be running Google's Android OS, CEO Brian Krzanich said on Tuesday.
"Our mix of OSes reflects pretty much what you see in the marketplace", Krzanich said during Intel's quarterly earnings call.
Most Intel-powered tablets running Android today use the older Medfield and Clover Trail+ chips. More Android tablets running the latest Atom processor, called Bay Trail, will ship later this quarter.
That's not to say Intel is abandoning Windows -- far from it. It's just going where the market is today. Krzanich said he expects Windows to "grow and gain traction", and more Intel-based tablets running both Android and Windows will be shown in June at the massive Computex trade show in Taipei.
 
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