Nasty domains go on sale to world+dog, registrars brace for frenzy
19 Jun 2015 at 01:58, Simon Sharwood The .sucks registry has been accused of targeting trademark holders in a predatory fashion, but defends itself as saying it is empowering consumers to start conversations about brands. It's therefore created an "advocates program" that gives away free .sucks domains to "cause-related, customer service-driven and politically partisan websites among an even wider set of domains devoted to helping people make a point and rally a community." The registry also points out that it has run a “sunrise period” in which trademark holders have been able to stake their claims in the .SUCKS domain, and also operates dispute resolution procedures that align with established domain name registration polices.
Domain registrants nonetheless expect a frenzy once the curtain lifts.
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