Everybody and their mother is blocking ads, so why aren’t you?

  • 9 July 2018
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9th July, 2018 By Adam McNeil
 
You’ve heard the talk and seen the messages in online banners. You’re aware of the disputes and the provocation from publishers and advertisers that ad blocking is a morally unconscionable act whose users deserve outright banishment from the web. Maybe you’ve been swayed by the pleas from website owners and have empathy towards the fragile budgetary constraints of your favorite sites. Or maybe you don’t understand the risks associated with online tracking and advertising and think that if you don’t click ads you’ll be fine.
 
Don’t be fooled. Ad blocking provides a vital security layer that not only severs a potential vector for online malvertising attacks, but also blocks privacy-invading tracking plugins from collecting and harvesting your personal information. Not only that, but blocking online ads and trackers has the added benefit of conserving bandwidth and battery life, boosting website response times, and generally improving the overall user experience. So using an ad blocker not only protects your device, but also provides better a better overall user experience. What’s not to love?
 
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