In most of the data breaches we have reported about on this site there has always been the possible threat of the consumers turning against the hacked businesses. Well this report should act as a warning to everyone about what the consumer is thinking.
10/20/2014 Ericka Chickowski
"Consumers say they'll talk with their wallets if they hear their favorite store has played fast and loose with customer data.
The data breach gremlins could be coming home to roost for retailers this holiday season, and they're not coming by way of regulators or investors. According to a survey released this weekend, it's the consumers themselves who are holding retailers accountable. Conducted by Princeton Survey Research Associates on behalf of CreditCards.com, the survey showed that nearly half of consumers today would be less likely to shop at a store during the holiday season if that establishment suffered a breach.
The results show that 45% of consumers reported that they "probably" or "definitely" would avoid a store over the holidays if they found out it had a data breach. Further, the news of retail breaches has made consumers somewhat allergic to plastic -- approximately 48% say the bad press has made them more likely to use cash in favor of cards."
Full Article
Nearly Half Of Consumers Will Punish Breached Retailers During Holidays
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