29th August, 2018 By Tara Seals
The service gleans information from receipts, travel itineraries, trade confirmations for online brokerages, Uber messages, auto-loan confirmation and promotions.
While the rest of the U.S. tech industry is taking steps to assuage consumer concerns over privacy and data-harvesting, Yahoo is selling off the ability to scan more than 200 million Yahoo Mail inboxes for rich user data that might be used for marketing purposes.
Verizon’s Oath unit, which owns Yahoo and sister company AOL, is making a push for the capability and actively positioning the service to advertisers, according to the Wall Street Journal. It’s not necessarily a new tactic: Citing company employees and “people who have attended Oath’s presentations” – i.e., prospective users of the service – the outlet reported that Yahoo has been scouring mailboxes for clues as to users’ product preferences for at least a decade.
Full Article.
Yahoo Persists in Scanning Emails for In-Depth Ad-Targeting
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Before Yahoo users head for the virtual door in disgust, it’s worth mentioning that you can opt out of the monitoring by visiting Yahoo’s Ad Interest Manager and clicking ‘opt out’ for both ‘across the web’ and Yahoo itself (make sure you’re logged in when doing this so the setting applies to all devices).
https://nakedsecurity.sophos.com/2018/08/30/why-yahoo-scanning-user-email-is-no-cause-for-panic/
https://nakedsecurity.sophos.com/2018/08/30/why-yahoo-scanning-user-email-is-no-cause-for-panic/
Um... I think you might be too late. Pretty sure that ship has sailed. 😉@ wrote:
Before Yahoo users head for the virtual door in disgust...
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