Google shows Apple how to buy a music service

  • 6 July 2014
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By Mike ElganJuly 5, 2014 07:01 AM ET Computerworld - Google bought Songza this week. The company makes a music app that competes with Pandora, Rdio, Spotify, Beats Music, iTunes Radio and other music services.
The buy is either a direct response to, or an amazing coincidence with, Apple's recent acquisition of Beats Electronics.
The deals by the two companies are both different and similar.
They're different in price: Apple paid $3 billion for Beats; Google paid probably 1/1000th that much -- probably under $40 million. They're different in scope: In addition to a music service, called Beats Music, the Beats deal brought in a thriving premium headphones business, a hot brand and two high-profile executives -- music business big shots Jimmy Iovine and Dr. Dre.
 
ComputerWorld/ Full Read Here/ http://www.computerworld.com/s/article/9249524/Google_shows_Apple_how_to_buy_a_music_service

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