Here’s how Google Chrome’s new ad blocker works

  • 4 February 2018
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Google Chrome will begin blocking ads on some websites by default on 15th February 2018. I took a look at Chromium source-code to find out a bit more about how this new ad blocker will work.
 
At the end of 2017, Google Chrome had nearly 55 % of the web browser market share across all devices worldwide, according to StatCounter.
 
Google have announced that their Google Chrome web browser will block every ad on websites that are not compliant with the Better Ads Standards by default. Google admits that they’re taking action against the types of web advertisements that annoy people the most in an order to halt the rise in ad blockers that block all forms of advertisements on all websites.
 
The Better Ads Standards are a set of rules, one set for desktop and one for mobile, that define unacceptably intrusive, distracting, and annoying advertisement formats. The standards ban ad formats like auto-playing video ads, large ads that stick to the screen when you scroll, and interstitial ads. The standards are created by the Coalition for Better Ads, which includes advertisement industry organizations and companies like Microsoft and Google.
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