Minutes-long Michael Jackson hologram show cost “multiple millions”

  • 30 May 2014
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"Digital humans, synthetic humans? We're struggling on what to call this."

by David Kravets - May 29 2014
 
Eyes popped at the staggering $500,000 cost to produce Michael Jackson's nearly 14-minute-long "Thriller" video in 1983. Fast forward to today, and a nearly 4-minute-long hologram performance at the recent Billboard Music Awards by a now-deceased Jackson cost "multiple millions" to make, according to Frank Patterson, the chairman of Pulse, the company that produced the show. Patterson said in a phone interview that he was still ringing up the cash register and had not yet finalized the tab.
 
The Jackson estate, he said, had asked Pulse to do the job. Six months later, and after countless hours of coding and "reviewing thousands of videos of Michael's work," the King of Pop was brought back to life.
 
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Maybe I am a bit old fashioned, but I am not too keen on the idea of the "revival" idea.

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