Google searches for a way to avoid Microsoft’s fate

 A dip in the search behemoth’s market share has encouraged some commentators to compare it to Bill Gates’s company
 
The news that Google’s share of the web-search market in the US has suddenly dropped is interesting. According to an independent analytics firm, StatCounter, last month Google’s market share dropped to 75.2%, compared with 79.3% a year earlier. That is its lowest share since 2008, when StatCounter started tracking the data. Yahoo, by contrast, seems to be on the up: its December market share (10.4%) was the highest it has achieved since 2009.
This could be just a blip, of course, and it doesn’t change the fact that Google is still the dominant player in search or that its share of the European search market ranges between 90% and 96%, depending on which country you look at. So this is not the time to start selling your Google shares, but it does make one look at the company through a different lens. What if the dominance of its core business were beginning to wane?
 
http://www.theguardian.com/technology/2015/jan/18/google-search-way-avoid-microsoft-fate